Pushing the Boundaries of the Branded Immersive Experience
The Unbridled Vision is a creative studio focused on themed entertainment, immersive experiences, and storytelling-driven design. Founded by Kim Gritzer, an award-winning creative executive and amusement park attractions designer, the studio offers blue sky concept development, concept packages, and schematic design, along with creative direction across story, design, and guest experience.
In addition to collaborating with theme parks in the U.S. and around the world, The Unbridled Vision works with museums, universities, theatres, and convention and exhibition centers to create temporary or smaller-scale indoor and outdoor immersive experiences. It works in concert with each client’s design teams, supporting projects from early ideation through design implementation.
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Design Excellence
The Unbridled Vision is a values-led cooperative studio comprising a team of artists, designers, and creative directors who put creativity, joyfulness, and excellence first while ensuring operational discipline and efficiency to deliver all projects on budget and on deadline.
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Fun Enhancement
The studio collaborates with theme park developers, operators, and in-house design teams to deliver a superior guest experience, enabling them to interact with their favorite film, television, and comic book characters and scenes in exhilarating rides and attractions, and upping the fun factor for park guests of all ages.
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Bringing Joy to Underserved Communities
Allied with the studio but operating separately as a 501(c)(3) organization, The Unbridled Vision Foundation offers pro bono creative services to Florida-based nonprofits to design and build meaningful, joyful community spaces and public learning and cultural environments for underserved populations.
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Advancing Immersive Experience Creation
To inspire both creatives and theme park executives to keep advancing the development of thrilling, first-of-their-kind immersive experiences, Unbridled Vision founder Kim Gritzer produces essays, videos, articles, presentations, and other thought leadership content that offer design tips, insights on how attraction teams can collaborate more effectively to keep projects on track and an insider’s look into the world of immersive experiences design.
About Founder Kim Gritzer.
For more than 15 years, Kim Gritzer has helped theme parks and destination brands create standout attractions while staying on schedule, on budget, and true to their creative vision. Her work includes leading the design of major attractions at Universal Studios Orlando and other parks, such as Hagrid’s Magical Creatures Motorbike Adventure, Harry Potter and the Battle at the Ministry, and Mario Kart Super Nintendo World. Learn more